Usable Products Company, the leading source of usability design and research for the global mobile and wireless industry, released results of its new study. You can read the full article here.
Price elasticity is one of the key messages - if iTunes charges $.99 per track, why would a consumer pay more for that same track on the phone? Well, time will tell - Sprint recently announced that they had sold over 1.5 million tracks at a much higher price point, and I have had numerous conversations on this subject with lots of different folks who have very strong opinions on the topic.
Tuesday, March 14, 2006
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