Free MONOPOLY game from McDonalds

Fresh off the news that Burger King was getting into the mobile gaming space,
Glu Mobile, announced today that it is working with McDonald’s to give away one million “instant win” game prizes of the MONOPOLY mobile game.

“With McDonald’s serving millions of customers a day, the mobile MONOPOLY game prize for the MONOPOLY 2007 Game at McDonald’s offers an enormous opportunity for Glu to build greater awareness for mobile games,” said Jill Braff, senior vice president of global publishing, Glu. “This is the first year that McDonald’s has offered a prize redeemable on a mobile device, and this is an ideal promotion for mobile gaming because the massive reach of the McDonald’s brand provides opportunity to get mobile games into the hands of a broad cross-section of American adult consumers.”

When a winner receives a game piece, they will be able to send a text message to receive a free download of the MONOPOLY® Mobile game.

Combining Americans favorite fast food restaurants with mobile games will certainly increase awareness. These are smart marketing moves by Mobliss and Glu and it will be interesting to see how these promotions impact the business. It wasn't long ago that Mobliss kicked off the texting craze in the US with the initial American Idol voting launch. Perhaps in the future we will look back on this time as a turning point in the mobile gaming space as well.