GPhone as platform? What is in it for me?

According to an article in the New York Times (and a blog OP/ED), the much blogged about GPhone is not actually a phone. Rather, it is a mobile OS platform. I found amusement in the list put together over the last few years of all the claims of people actually 'seeing' the phone and blogging about its features. And, there is no phone! Rather, Google is apparently developing two things: an open source OS - Linux based, of course -- and a blueprint for designing hardware to work with said OS. And we all presume, now, that this platform will incorporate Google's advertising feed.

Which leads us to this: there are currently 3 major OS' in play on mobile today: Symbian, Microsoft Mobile and Apples OSX for mobile (there are others, but for arguments sake, we will stick with these 3). So, Google introduces the first 'open source' mobile OS, but with a catch: you have to incorporate the data feeds of advertising.

And one question this begs is will the benefit of using this OS, with advertising feeds, outweigh spending licensing fees or development costs on proprietary OS platforms?

We at Movaya have a good feeling about this OS, especially if the emphasis is on OPEN standards, where a consumer can be the one in control of the content that resides on the phone, and not the Carrier who manipulates the phone OS and functionality. I would bet that Nokia might make a phone with Google, as they always appear to be the most apt to take a risk. Possibly Motorola, as they decide how to combat RAZR fatigue. But really, any of hte OEMs that are sitting in the shadow of the iPhone craze might jump on board to work with Google if it indeed it produces a handset that people might wait in line for. And that is the concept that could sell an OS.