Capcom Interactive, the mobile division of Capcom (makers of the legendary Street Fighter series, for one), has launched an advertising campaign on IGN.com's WIRELESS section to promote it's latest mobile game blockbuster 'Are You Smarter Than a 5th Grader?'.
Capcom uses the Movaya PlugNPlay service (the free mobile content distribution service our company has) to sell its game off-deck.
It is fair to say we are very excited about this campaign, as off-deck mobile games sales are a small fraction of the overall market. However, Capcom is eager to increase the volume in this channel, as are most other mobile game publishers. The fact they are launching a major campaign such as this is a big indicator of their position on whether or not off-deck matters.
Company plug: We (Movaya) are positioning ourselves to help all mobile game publishers succeed off-deck, and currently we are promoting the fact that we are here to help the entire industry move forward, which means opening up distribution for game publishers, helping merchants with the technology they need to sell games off-deck, and raise the overall awareness of the mobile gaming industry in the eyes of consumers.
Monday, November 19, 2007
Capcom Interactive is Revving Up Off-deck Mobile Game Sales
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1 comments:
I love all of the Capcom games, I don't know about are you smarter than a 5th grader, but they're branching out I guess. You guys also have it under your featured mobile games list!
Nokia-Central.com
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