Mobile Gaming Moving Beyond the Deck

Good news for folks in the mobile game industry. According to a new report from Parks Associates titled "The New Frontier: Portable and Mobile Gaming", off-deck sales of mobile games will grow from less than 10% in 2007 to nearly 30% in 2012.



This move to off-deck will enable the mobile game market in the US to grow from $700M in 2007 sales to $1.7B in 2011.



“Off-deck marketing and distribution, combined with new business models such as mobile game advertising, episodic content delivery, and micro-payments, will rekindle industry growth," said Yuanzhe (Michael) Cai, director of broadband and gaming at Parks Associates.

The article from eMarketer highlights how off-deck sales help the mobile gaming market grow in a few ways:

- Independent developers and publishers who don't have to have their games approved by carriers can potentially offer a wider range of game types, bringing in more gamers.

- Off-deck transactions could also mean more money to game publishers by reducing the carriers' cut. Similarly, such transactions could lower prices for consumers, prompting more sales.

This is music to Movaya's ears as we plan to help power a significant percentage of that $600M in off-deck game sales in the US in 2012.