Bank of America (NYSE:BAC) announced that it has surpassed one million unique active Mobile Banking customers in just one year since the service was introduced nationwide.
"Mobile Banking provides consumers with the convenience of managing their finances on-the-go, right from their handheld device. We see over 100,000 users daily on peak high usage days," said Lance Drummond, e-Commerce and ATM executive for Bank of America. "Consumers have a lot of activities to fit into their every day, but still expect to be connected and in control of their finances 24/7. More than 1 million consumers have found the right solution with Bank of America Mobile Banking."
Almost all customers use Bank of America's Mobile Banking service to view account balances, eight in ten review transactions, while four in ten use their handhelds to transfer funds or pay bills. Frequency of use by active users continues to increase monthly, with over 4 million account sessions in May 2008 alone.
In terms of demographic information, two-thirds of Bank of America's mobile bankers are under 35 years old and 80% are under 45 years old.
The service is accessible via most phones that have mobile Internet access and requires no downloading of software. If you're a BofA customer and are interested in checking out mobile banking, go to http://www.bofa.mobi/ on your phone's web browser and enter your Online Banking ID and passcode to access your account. You can also get more info. on the service and see demos here.
Thursday, June 12, 2008
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment