Nielsen Mobile (previously Telephia) released figures today showing that the typical U.S. mobile subscriber now sends and receives more SMS text messages than they do mobile telephone calls.
As of Q2 2008, a typical U.S. mobile subscriber sends or receives 357 text messages per month, compared to placing or receiving 204 phone calls. Though the number of calls has remained relatively steady, the number of text messages is up 450% from just two years prior. Q2 2008 was the second consecutive quarter in which the average number of text messages sent was significantly higher than the average number of phone calls placed.
To get their data, Nielsen Mobile directly measures billing activity through an opt-in panel of more than 50,000 personally liable, postpaid U.S. mobile lines across the top four carriers. Through the billing data, Nielsen reports on everything from how many text messages subscribers send to what games and ringtones they download.
Tuesday, September 23, 2008
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