Not convinced Mobile Commerce is hitting the mainstream? Well check this out- Sears.com today announced the launch of Sears2go - a mobile commerce Web site which enables customers to find and buy select Sears.com merchandise from their mobile phone.
"In Sears' continued effort to innovate and serve our customers as they adopt new technologies, Sears2go makes it easier than ever to cut out the holiday shopping hassles and shop from the convenience of your mobile phone," said Ravi Acharya, Director of eCommerce at Sears Holdings. "More and more customers are using their mobile phones to shop online and Sears2go is completely geared for mobile devices with an emphasis on speed, usability and security. So, whether you're stuck on the commuter train or waiting for your child's holiday concert to begin, you can get your shopping done - ultimately leaving more time for you!"
Sears2go lets customers select products from a wide variety of categories, including apparel, electronics and computers, fitness and sports, jewelry, tools, toys and games with home delivery or in store pickup. After purchasing an item on Sears2go, shoppers picking up their order in store will receive a text message alert when their merchandise is ready for pick-up.
Many of the same features available on Sears.com will be available through Sears2go, providing a streamlined, consistent experience. Functional features, such as product search/browsing, shopping cart and checkout, gifts, product reviews, store locator, special offers and order status make mobile shopping just as easy as shopping online.
The site is powered by Usablenet, a NY based mobile partner for leading brands.
"We're proud to be working with Sears to deliver the convenience of mobile browsing and purchasing to its customers," said Nick Taylor, President of Usablenet. Usablenet Mobile is a fully managed service that leverages the features and functionality of a company's existing Web site and extends it to all mobile devices worldwide in less than six weeks, requiring no client IT or Web design resources.
Text SHOP to 73277 or visit Sears2go.com on your mobile phone. Standard text messaging rates may apply.
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