Handango Releases Smartphone Content Trends for 2007

Handango, a leading retailer of smartphone content, last week released the 2007 Year-end Handango Yardstick, a global trend report about the smartphone content industry.

For the first time in Yardstick history, Entertainment content was the leading sales category, moving from third place in 2006, signaling a consumer shift in using smartphones not just for business and productivity-related activities.

Other tidbits from the report:

- Entertainment content was the top-selling category with 17% of total sales. Business & Professional content dropped from first place at 18% in 2006, to second place at 16% of total sales in 2007. Other leading categories in 2007 were Productivity applications, such as address book and calendar, and Games, at third and fourth place, respectively.

- More than 11,000 new mobile applications for the BlackBerry were added to the Handango network. In fact, the BlackBerry collection of applications grew at the largest rate, with 135% more applications added in 2007 than in 2006.


- The Blackberry Pearl and Motorola Q, smartphones targeted to consumers for both work and play, were among the top devices for content downloads in 2007, both by revenue and number of units sold.

If you'd like to check out the full report, click here.