Burger King Corp. (NYSE:BKC) announced today the availability of BK CITY, a new mobile multi-level game with three distinct worlds and 12 dynamic, progressively challenging mini-games developed and released by Mobliss, Inc., a licensee of Burger King Corp.
The game was announced last October and will now be promoted nation wide in Burger King restaurants.
Designed to appeal to the gamer in everyone, the BK CITY game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.
The downloadable mobile game features an engaging range of gameplay from one-of-a-kind mobile concepts integrating the King, to clever variations of classic puzzle favorites reminiscent of Concentration and Space Invaders. Players vie to earn a place in the King’s exclusive entourage by progressing through a series of challenges within each virtual world. From recalling WHOPPER sandwich builds to squirting ketchup through the air, gamers navigate through the King’s three favorite hangouts – a BURGER KING restaurant, the King’s mansion and BK CITY to earn points and unlock advanced levels.
“We are dedicated to constantly evolving our mobile platform to provide original and creative programs that reflect the BURGER KING brand, engage our guests and offer value for the money. The licensing agreement with Mobliss supports our efforts in this important area,” said Brian Gies, vice president of marketing impact, Burger King Corp. “The games offer a chance to engage with the King in a new way and we’re confident that BK CITY offers a gaming world unlike any other available to mobile users today.”
The introduction of BK CITY is part of an exclusive licensing agreement with mobile content provider Mobliss Inc., to blend the irreverent nature of the BURGER KING brand into an evolving gaming experience. Based on some of the most popular casual gaming genres – puzzle, arcade, trading, action and more, BK CITY is suitable for all ages. The game package is compatible with nearly 200 different cellular phone models and is available across a variety of national carriers. BK CITY also features community offerings, including leader boards, user profiles, buddy lists and user-to-user text messaging to challenge friends and family. The $2.99 monthly subscription fee includes automatic game changes and upgrades.
Burger King Corp. has a history of innovation in gaming, including the development of three branded XBOX games as well as the integration of BURGER KING branded content into top-selling, video games like “Fight Night”, “Need For Speed” and “NFL Street.”
