M:Metrics Now Measuring China

M:Metrics, the mobile market authority on the consumption of mobile content and applications, announced last week the first large-scale study of mobile media consumption in China, the world’s largest mobile market.

According to M:Metrics’ December Benchmark Survey, mobile entertainment is popular among the Chinese, with an astonishing 34.8% reporting they listened to mobile music in the month, and 10% playing a downloaded mobile game.

“China is the most important market for mobile technology in the world, and I’m proud that M:Metrics has the distinction of being the first measurement firm to offer authoritative metrics on this large, growing mobile audience,” said Seamus McAteer, Chief Product Architect & Senior Analyst. “We are already seeing pent-up demand for this data among our client base, and will continue to report on this fascinating audience monthly through our MobiLens syndicated data service.”

To get the data, M:Metrics surveyed 5,163 Chinese mobile subscribers aged 13-54 via telephone in the capitals of Beijing, Shanghai, Guangzhou, Shenyang, Chengdu, Wuhan and Xi'an.