Swiss watchmaker TAG Heuer announced today that they have partnered with Modelabs for a series of luxury mobile phones.
"The launch of the first TAG Heuer mobile telephone is foreseen for the second half of 2008," the companies said in a joint statement.
TAG's announcement follows other luxury goods companies who have entered the space, including Prada and Armani, who have both recently launched phones made by LG Electronics and Samsung Electronics, respectively.
TAG CEO Christophe Babin said in the statement the launch of its eyewear line in 2002 convinced it of the wider potential of the brand.
"The success of this line, already market leader in luxury eyewear, confirmed for us the potential of TAG Heuer as a brand for contemporary, technological and timeless products...such as luxury mobile phones," Babin said.
I can't wait to see the ads with Tiger Woods chatting it up on his pimped out TAG cell phone.
