Mpowerplayer and Movaya Partner to Drive Mobile Game Sales

RESTON, Va. and SEATTLE ─ May 12, 2008 ─ Mpowerplayer (www.mpowerplayer.com), the leading provider of online mobile game trial and merchandising for the wireless industry, and Movaya (www.movaya.com), the complete web-based, e-commerce software platform for mobile-content transactions, today announced a partnership to integrate Movaya’s PlugNPlay purchasing solution into Mpowerplayer’s desktop arcade.

“Mpowerplayer's user base of consumers wanting to test drive mobile games from their PC continues to grow,” said Joe Ariganello, vice president of business development at Mpowerplayer. “Movaya’s plug and play has clearly emerged as a perfect complimentary platform to integrate purchasing into our desktop mobile arcade, making the purchase process seamless and easy for seasoned or new mobile game consumers.”

"Mpowerplayer’s offering to consumers interested in mobile games is a natural fit for our PlugNPlay platform," said Phil Yerkes, CEO of Movaya. "Our technologies complement each other and give publishers more options to help drive sales and deliver mobile games to more and more consumers."

Aces Texas Hold’em No Limit and Aces Blackjack by Concrete Software (www.concretesoftware.com) will be the first titles enabled with Movaya’s PlugNPlay technology at the Mpowerplayer arcade, with several new titles planned to be added soon.

About Mpowerplayer
Mpowerplayer is the number-one consumer destination in the world for online demos of mobile games. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. To promote your content to a growing audience of enthusiastic mobile consumers, or for more information, visit www.mpowerplayer.com or email info@mpowerplayer.com.

About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company's flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.

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Press Contacts:
Mpowerplayer
info@mpowerplayer.com
Joe Ariganello
(703) 880 6556 x805

Movaya
john.calian @ movaya.com
John Calian
(206) 527-2920

IN-FUSIO Enters Distribution Partnership with Movaya

Los Angeles, Calif. – February 1, 2008 – IN-FUSIO, a leading mobile entertainment company, today announced its partnership with Movaya, an off-deck, mobile content distribution company.

Under the newly formed partnership, Movaya will distribute IN-FUSIO's array of mobile content directly to the mobile marketplace. IN-FUSIO content will be readily available to the mobile community via Movaya's PlugNPlay system, a free to use ecommerce solution for mobile content.

"This new relationship with Movaya will bring our games and other applications to the mobile marketplace while allowing us to continue focusing our energy on developing high-quality mobile content," said Norman Evangelista, CEO of In-Fusio North America. "We expect it to be a highly beneficial partnership, with the end result being a greater selection of top-of-the-line mobile content for consumers."

"IN-FUSIO's unique and steadily growing portfolio of mobile content is a great fit for our PlugNPlay platform," said Phil Yerkes, CEO of Movaya. "We look forward to helping IN-FUSIO bring their games to a wider audience, and ultimately increasing their off-deck sales, using our streamlined system."

About IN-FUSIO
IN-FUSIO division is a leading international mobile entertainment company, publishing games and applications for cell phones worldwide. IN-FUSIO applications are enjoyed and available through more than 300 carriers and portals worldwide. IN-FUSIO's portfolio includes licensed applications based on Microsoft's Age of Empires® 2, and Zoo Tycoon® 2, Neopets®, Twentieth Century Fox's Die Hard, Canal Studio Image's The Terminator™, Tour de France, Golden Tee™, and original titles such as the award winning Shado Fighter and the famous Wallbreaker sold on more than 27 millions handsets. For more information, please visit www.in-fusio.com.

About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company’s flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.

Mobile Web Site Growth

According to a new report from JupiterResearch titled: “Mobile Web Sites: Designing for Mobility”, 40% of U.S. companies with annual revenue of $50 million or more offer mobile web sites, and an additional 22% plan to do so in the next 12 months.

The number of mobile web sites—which today focus on consumer experience first and monetization second—is growing because mobile phones are becoming more powerful tools, mobile web browsers are better than ever, and wireless networks are transmitting data much faster, says Julie Ask, vice president and research director at JupiterResearch and lead author of the report.

“As mobile phones and the mobile web experience improves, more consumers are using the mobile web,” Ask says. “Now consumer expectations go up: They have some good experiences with mobile sites and soon they are expecting standard web sites of other companies to offer a mobile experience.”

25% of mobile phone users in the U.S. browse the Internet from their phones, with 16% doing so frequently, the report says. As adoption and use grows, the importance of web sites suitable for small screens is growing in importance, it adds.

This is great news and at Movaya we have seen a growing number of companies contact us to discuss how we can help them work on the second part of their mobile site focus - the monetization of these mobile sites.

Since our release of PlugNPlay 2.0 last October, we now offer a turnkey solution to add premium mobile games to mobile sites or you can even create a mobile game store from scratch. Desktop websites have gotten tremendous value out of adding casual game downloads to their portals as a way to increase traffic and stickiness and drive additional revenue outside of advertising and our solution allows mobile site owners to do the same.

If you want to check out one of these mobile game stores, point your phones browser to www.bustedthumbs.mobi.

If you've launched a mobile website and want to discuss how we can help, drop us a line.

Mobatech Selects Movaya to Power Direct-to-Consumer Mobile Content Distribution and Commerce

Movaya has inked another deal with a mobile application publisher, Mobatech. Below is the press release announcing the relationship. This is a significant moment for Movaya, as it now has proven successful at partnering with a Mobile Application Publisher. Please contact us with any questions.

Movaya PlugNPlay Platform Streamlines Transaction and Delivery Processes Making Best-Selling Mobatech Personal Productivity Applications Even More Accessible to Consumers

Bloomfield Hills, Mich. – January 8, 2008 – Mobatech, a developer of leading edge personal productivity software for cellular phones, today announced it has selected Movaya’s PlugNPlay solution to power the direct-to-consumer commerce and software distribution for its best-selling mobile lifestyle applications.

Movaya PlugNPlay provides a complete solution for the distribution of mobile content, including an all-inclusive software platform that enables web-based business-to-consumer transactions for wireless applications. Under the terms of the agreement, Movaya will handle content management, billing and delivery of Mobatech applications to consumers, while Mobatech will remain focused on its core business which includes software application design and development.

Mobatech customers will benefit from a seamless transaction experience that takes place directly from the Mobatech site. The Movaya solution also enables transactions to appear on the customer’s next monthly cell phone bill by simply including their carrier information and cell phone number, removing the need for credit cards or other forms of payment.

"Movaya will serve as a key strategic business partner, enabling Mobatech to maintain focus on its core business of software development, while still extending our offerings to the growing mobile applications marketplace," said Greg Schwartz, CEO, Mobatech. "We are impressed with Movaya’s ability to offer a single point of integration between the Mobatech Website and our customers’ mobile devices. Our customers will benefit from fast, simple and secure transactions that take place in a matter of seconds."

"Mobatech has done a tremendous job working directly with wireless operators and select Websites to make its industry-leading applications widely accessible to consumers to date," said Phil Yerkes, CEO, Movaya. "We’re excited to help the company redefine their direct-to-consumer mobile experience and further increase off-deck transactions by leveraging our comprehensive PlugNPlay platform."

Since its inception in 2003, Mobatech has been dedicated to developing high quality mobile solutions that customers will find easy to use and that integrates seamlessly into their everyday lives. Its Mobile Checkbook and Mobile Bartender applications have shared lengthy stints as the industry’s best-selling applications for cellular phones in the personal productivity category.

About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company’s flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.


About Mobatech
Mobatech is dedicated to designing and developing leading edge software for cellular phones. Mobatech focuses on creating high quality personal productivity applications that customers will find easy to use and beneficial to their everyday lives. Mobatech's products have been sold in over 70 countries worldwide and are distributed by some of the world’s largest mobile providers.

Movaya Releases PlugNPlay 2.0 for Mobile Content Distribution, and Welcomes Casual Game Merchants

Seattle, WA (PRWEB) November 15, 2007 -- Movaya (www.movaya.com), a leading provider of mobile content distribution software solutions, today announces that it has released PlugNPlay 2.0, the newest edition of its Mobile Game and Application distribution and management platform.

With PlugNPlay, Movaya enables online merchants, casual game merchants and anyone with a website, blog or forum to create a store for selling mobile games, mobile applications or any type of mobile content. From the website to the sales page, everything that the customer sees can be branded with the company's logo, style and formatting.

Version 2.0 of PlugNPlay introduces three new, key components:

• Instant WAP store that allow any PlugNPlay client to have a mobile version of their store
• FLASH Interfaces provide the easiest way for clients to get online
• XML Feed for advanced programming.

"The ability to use the PlugNPlay XML Feed has allowed Capcom to build a custom web application and sell our games directly to consumers," said Matt Gillis, Senior Vice President of Publishing, Capcom Interactive, Inc. "This has created an additional revenue stream for us with little to no risk to the company."

With these new features in place, and more games in the system (currently over 400 titles from companies such as RealNetworks, Capcom, COM2US and more), Movaya readily welcomes Casual Game Merchants to use its system to add Mobile Game sales to their existing stores.

"Movaya is focused on developing the most complete, flexible, easy to use system for off-deck distribution," said Phil Yerkes, CEO of Movaya. "And this includes distribution of mobile games not only via websites but WAP sites as well. By taking advantage of the flexibility of our mobile game distribution platform, anyone can expand into mobile game and application sales."

Platinum Studios, an entertainment company that specializes in developing and adapting comics and graphic novel content to other media, has gone online with a website for mobile content sales, PT78Mobile.com. Additionally, with the new features of PlugNPlay 2.0, Platinum was able to instanly add a WAP store. Using your cell phone you can visit m.pt78mobile.com.

An example of the PlugNPlay Flash Interface can be seen at PhonePimp.com.

About Capcom
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment. Founded in 1983, the company has created world-renowned franchises including Resident Evil®, Street Fighter®, Mega Man®, Breath of Fire®, Devil May Cry® and the Onimusha® series. Headquartered in Osaka, Japan, the company maintains operations in the U.S., United Kingdom, Germany, Tokyo and Hong Kong. More information about Capcom and its products can be found on the company's web site at www.capcom.com.

Since its establishment in November of 2005, Capcom Interactive, Inc. has published several mobile games based on Capcom’s celebrated intellectual property, including 1942, Ghost n' Goblins, Mega Man and Resident Evil®: The Missions, to commercial and critical acclaim. For additional information on the company and its offerings, please visit www.capcommobile.com.

About Platinum Studios:
Platinum Studios is an entertainment company that specializes in developing and adapting comics and graphic novel content to feature film, television, animation, games, the Internet, and other media. Our independent library of comic characters is the largest in the world and contains more than 3,800 characters that have appeared in hundreds of millions of comics in 25 languages and more than 50 countries. Simply put, we create, produce, and distribute comic-based content, and lots of it.

About Movaya:
Movaya is a Seattle-based technology company focused on creating the premier E-Commerce Solution for Mobile Software Publishers and Online Merchants.

"Powering the Next Generation of Mobile Content Distribution"

Since its founding in 2006, Movaya has been dedicated to the development of its revolutionary mobile-content management and distribution software platform; a platform that has created a new distribution channel for mobile publishers and enables any one to sell and distribute mobile-content such has video games, applications, music and videos.

R4 Mobile and Movaya Partner to Bring Interactive Marketing to Mobile Applications

Movaya-Powered Websites Now Able to Leverage Ad-Sponsored Mobile Content

SEATTLE, WA AND SAN DIEGO, CA - October 18, 2007 - R4 Mobile, a leader in interactive mobile marketing and merchandising solutions, has announced a partnership with Movaya, a leading provider of mobile content distribution software solutions. R4 Mobile provides tools and services for mobile applications to drive discovery and consumption of premium content. Configurable modules include dynamic sponsorship capabilities, in-application advertising, content licensing, interactive consumer feedback interfaces, up sells, cross sells, and viral functionality. Movaya will leverage R4 Mobile within its Platform M™, a complete web-based ecommerce software platform for mobile content transactions. Movaya will now be able to offer ad-supported content within its suite of mobile content distribution offerings, including its PlugNPlay system.

"We are always looking for innovative solutions to drive more revenues for our merchant and content publisher partners," stated Phil Yerkes, CEO and Co-founder of Movaya. "Given the uniqueness and scalability of their solution, we selected R4 Mobile to be our partner to provide interactive marketing and merchandising services. In addition to new revenue models, the R4 Mobile solution provides our customers insights regarding consumer behavior not previously available."

R4 Mobile's Interactive Marketing and Merchandising Platform™ is the industry leading white-labeled solution for carriers and portals to rapidly and effortlessly unlock the richness of advertising and merchandising uniquely available from within mobile applications. R4 Mobile solutions provide an array of mobile sponsorship modules, innovative real-time campaign management tools, and compelling insights into consumer behavior and preferences. For the first time, R4 Mobile's partners will have access to content preferences, usage patters, and explicit demographic and psychographic information which can be leveraged to dramatically increase the value of mobile advertising campaigns and targeting capabilities.

"At R4 Mobile, we created a highly scalable solution that brings interactive marketing and merchandising to mobile applications with no developer integration required," said Mark Munoz, COO of R4 Mobile. "We are pleased to be working with a leader such as Movaya who will make this solution available to its portal customers. For Movaya, its partners, and us, advertising is not the only objective. Rather, R4 Mobile makes it easy to engage with end users and drive purchases of premium content. We believe sponsored applications will drive content awareness and increase consumption of premium content to the benefit of all parties."

Movaya has partnered with several leading game publishers and online merchants such as Capcom Interactive, GameZone.com, Freezetag, GOSUB 60 and COM2US. Through its Platform M™', Movaya provides end-to-end mobile content storefront enablement from storefront creation, catalog management and over-the-air delivery of content and billing.

About Movaya
Movaya ( www.movaya.com ) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile game publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile gaming marketplace. Movaya PlugNPlay is the company's flagship product, which brings together Mobile Game Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile gaming industry.

About R4 Mobile, Inc.
R4 Mobile is the leader in mobile marketing and merchandising solutions. Based in San Diego, California, R4 Mobile provides highly scalable, rapidly deployable mobile marketing and merchandising solutions for carriers, portals, and content publishers to grow consumption of premium mobile content and drive marketing revenues. For consumer brands, R4 Mobile provides turn-key, innovative marketing services that raise brand awareness, consumer relevance, interaction and acquisition. For additional information, email info@r4mobile.com.

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R4 and R4 Mobile are trademarks of R4 Mobile, Inc. All other trademarks are the property of their respective owners.


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Press Contacts:
Movaya: John Calian, 206-527-2920
john.calian @ movaya.com

R4 Mobile: Mark Munoz, 858-459-2135
mark@r4mobile.com